Market analysis shows a rise in the interest of women in playing online games. According to the research, most women prefer playing online solitaire games, card games and word games. The research also shows that most women are playing online games during breaks from their housework.
Gaming experts believe that women tend to be attracted to games like solitaire for their non-violent nature. In addition, the card and word games are acting as an intellectual exercise for online women players from their domestic activities.
Online gaming developers and publishers are working on creating new card and word games to attract the growing crowd of women online players. They are also making efforts to widen their customers by approaching to women players instead of focusing in man gamers.
In order to entice more women players, game developers offer more free online games such as free solitaire games. The online gaming sites income comes from advertisements that are designated to women consumers.